A survey of commonly consumed foods by children such as pastries, yoghurt, cereals and confectionaries indicates big differences in the levels of sugar. The survey by Action on Sugar emphasizes the possibility of reducing sugar.

Key takeaways:

  • The Childhood Obesity Plan by government is a way to improve diet through phased reduction in the amount of sugar and sweetness in foods.
  • Action on Sugar supports the targeted 20 percent reduction in sugar which they believe is achievable by the year 2020 if food manufacturers commit to it.
  • The campaign to reduce sugar consumption in children has received widespread support from dentists; they advocate for measures that include effective public education, taxation, and changes to advertising and marketing

The BDA is supporting Action on Sugar’s call for a reduction in the shocking levels of sugar in some popular foods, many of which are aimed at children.

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